Simplicity goes
beyond aesthetics.
It's a strategic lever to scale products, reduce operational costs and elevate experience

See my work

OpenWorld CRM: Sistema de gestão de clientes com IA e agentes inteligentes. Case Product Design por Raphael Barboza
01 AI Product Design
OpenWorld CRM
AI-powered client management system: flow automation, document reading and configurable agents to optimize the team's daily operations.
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OpenWorld: Branding e identidade visual para empresa de comércio exterior em Santos. Case Product Design por Raphael Barboza
02 Branding
OpenWorld
Complete branding update and online visual identity restructuring for a foreign trade company in Santos.
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Case UX Design Wolf Pro Link: Plataforma de saúde esportiva com design system responsivo por Raphael Barboza
03 Web Product
Wolf Pro Link
Complete platform redesign, evolving the experience for athletes, doctors and business owners. New Design System and strategic flows redesigned.
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Case UX Design Odonto Specialitté: Redesign de marca e landing page por Raphael Barboza, UX Designer freelancer
04 Mobile App
Odonto Specialitté
Mobile experience redesign for a premium dental clinic, focused on scheduling, patient communication and digital brand identity.
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Case UX Design Afya Pulse Platform: Plataforma de conteúdo médico com IA por Raphael Barboza, UX Designer
05 AI Platform
Afya Pulse Platform
AI-powered medical content platform for doctors and students. Design system creation and main learning and certification flows.
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Case UX Design RD Station: Projeto de design CRM e marketing por Raphael Barboza
06 CRM & Marketing
RD Station
Strategic contribution to the core marketing automation product redesign, simplifying complex flows and improving usability for marketing teams.
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Case UX Design TOTVS: Redesign de produto enterprise e design system por Raphael Barboza
07 Enterprise
TOTVS
Enterprise business management product redesign, focused on scaling the design system and improving critical flows for large companies.
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Case UX Design Gruvi: Design de plataforma esportiva por Raphael Barboza, UX Designer Santos
08 Digital Product
Gruvi
Platform design for athlete and sports team management focused on engagement, performance and monetization.
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Case UX Design Supplify: Design de plataforma de procurement corporativo por Raphael Barboza
09 B2B SaaS
Supplify
Complete redesign of a B2B corporate purchasing platform, reducing average order approval time by 60%.
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Case UX Design Vagas.com: Design de plataforma de emprego e recrutamento por Raphael Barboza
10 Job Platform
Vagas.com
Job search and application experience redesign, making the process simpler, faster and more human for millions of candidates.
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About me

Designer driven by data, guided by empathy.

✦ Product Designer | AI Builder Designer with 15+ years of experience creating digital solutions with real impact for people and businesses.

My career started in advertising agencies, where I developed visual identities and graphic materials for diverse clients over 3 years.

Today, I apply design combined with AI as a strategic lever in robust digital products, always focused on simplifying complexity, generating value and making data-driven decisions, aligned with company goals. I work across the full product cycle, from discovery to delivery.

I believe good design is what balances user needs with business objectives. Throughout my career, I've worked on diverse projects: SaaS systems with multiple entities and complex rules, AI experiences, analytics and design systems.

UX Research Product Design Design Systems Prototyping Figma Usability Testing Design Strategy
Raphael Barboza
+30
Projects delivered
15+
Years of experience

How I work

An AI First process where artificial intelligence amplifies each design stage, from diagnosis to delivery.

01
Discovery
User interviews, data analysis and benchmarking. I use AI to accelerate research synthesis and identify patterns that humans take days to map.
02
Definition
Journey mapping and problem definition. With AI, I process large volumes of feedback and generate more accurate personas in a fraction of the time.
03
Prototyping
AI First in design: I use generative models to explore dozens of variations in hours, iterating faster and reaching the right solution with less rework.
04
Validation
Tests with real users and AI for session analysis, automatic interview transcription and generation of insight reports ready for the product team.

Articles

Have a project in mind? Let's create something amazing together.

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Specialties

System design for the port sector and foreign trade.

Santos is the largest port in Latin America. Foreign trade companies, freight agents, customs brokers and port operators have very specific needs. Few designers understand this world. I do.

01

Institutional websites for the port sector

Professional digital presence for logistics, import, export and port operation companies in Santos and Baixada Santista.

02

Management systems with AI

Custom tools to automate operational flows, read customs documents and manage clients in the port sector.

03

Landing pages and commercial portals

Conversion pages for port services, focused on credibility, clarity and generation of qualified contacts.

Talk about my project

Product Design for high-complexity SaaS systems.

Platforms with multiple entities, complex business rules and distributed teams require much more than pretty screens. They require a designer who thinks in systems and knows how to balance user experience with product scalability.

01

Information architecture and complex flows

Organization of systems with multiple user profiles, permission hierarchies and interconnected workflows.

02

Scalable Design Systems

Components, tokens and documentation that allow product teams to evolve the system without losing visual and functional consistency.

03

AI integrated into the product

Interfaces that incorporate artificial intelligence naturally: automations, data reading, agents and assistants within the user flow.

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Frequently asked questions

Everything you need to know before creating your website or system.

It doesn't have to be. By using Artificial Intelligence in the design and development process, I can significantly reduce execution time and this gain is passed directly onto the price. The result is a professional website, with agency quality, at a much more accessible cost than the traditional market charges.

An institutional website or landing page is ready in 1 week. More complex systems may take a little longer, depending on the scope. With AI accelerating the design and prototyping stages, the process is much faster than the traditional model, without sacrificing quality.

Yes. I was born in Santos and serve companies throughout Baixada Santista: Santos, São Vicente, Guarujá, Cubatão, Praia Grande and the region. I also serve clients in São Paulo and throughout Brazil remotely. Port sector and foreign trade companies are a profile I know well.

Yes. With over 15 years of experience and projects delivered for companies like Afya, TOTVS and RD Station, you have the security of working with a senior professional with a public portfolio, transparent process and documented deliverables. All communication and scope are recorded before the project begins.

Yes. I offer continued support and maintenance for all delivered projects. Whether to update content, add new pages or evolve the system, you are not left alone after launch. Talk to me on WhatsApp to understand what support format makes the most sense for your business.

No. AI is a tool that accelerates parts of the process: research, variation generation and interface testing. All strategy, visual identity and design decisions are made by me, focused on your business and your audience. The result is unique, personalized and consistent with your brand.

Not necessarily. I can guide you in choosing and contracting the right domain and hosting for your project, or take on this process for you. We take care of everything, from the website address to the server where it will run, so you don't need to understand technology to have a professional online presence.