Gruvi
A platform connecting people with shared interests, with an experience designed to foster genuine real-world connections.
A platform connecting people with shared interests, with an experience designed to foster genuine real-world connections.
Most social platforms optimize for screen time, not connection quality. Users felt lonelier after using the app, not less so.
We rethought success metrics: instead of session time, we measured connections formed. Every design decision was oriented toward bringing people closer, not creating addiction.
I'm documenting this project with all the process details, design decisions, and results. Check back soon.
