Branding & Identidade Visual 2025

OpenWorld

Complete rebranding for a port logistics and foreign trade company in Santos, making the brand more modern, consistent, and aligned with the Port of Santos's national prominence.

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Company
OpenWorld
My role
Product Designer
Segment
Foreign Trade
Tools
Figma

Brand that didn't convey authority in the port sector

OpenWorld's visual identity was outdated and failed to communicate the company's seriousness and experience in the port sector, undermining perceived value with clients and partners.

New identity reflecting the weight of the port sector

Rebranding completo com nova identidade visual coesa e moderna, posicionando a OpenWorld como referência no setor portuário santista, aplicada de forma consistente em todos os canais digitais da empresa.

In Progress

Case in Preparation

I'm documenting this project with all the process details, design decisions, and results. Check back soon.

Coming soon
AI Product Design
OpenWorld CRM
Próximo projeto: OpenWorld CRM: Sistema de gestão com IA por Raphael Barboza